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While his last design cheap adidas superstar looked to emulate a historical object, Arsham wanted the second shoe to reflect the present moment, and chose materials accordingly. The shoe's textured sole is made from Ultra Boost – a bouncy material that Adidas often uses in running shoes. Neoprene, a synthetic rubber-based fabric, forms the uppers. "For the second sneaker, the Present, I wanted to pick materials and shape and form that really kind of spoke to this moment, " Arsham told Dezeen. "It has a very unique, never-before-used grey Boost sole and a new upper, that uses neoprene as its base. ""We were able to do some really cool material transformations of the neoprene with this – like stamping, that forms it and shapes it. "The collaboration is marked on the shoe's tongue, with the designer's name on one and the Adidas Originals logo on the other.
"I'm not a shoe designer, so I made sketches on top of adidas superstar sale uk an existing shape, " said Arsham. "For me, it was more about the materials and kind of refining that down with the team in Germany. "The shoes were released alongside a short film named Hourglass, which explores Arsham's creative process, and his fascination with identity through three chapters: past, present and future. the 11 meter-high, transparent tower is built of both glass and acrylic and only contained one bold EQT print, only visible in total from a specific angle. the urbantainer-designed tower is divided into two sections and respectively showcases EQT shoes from the 90s and the 2000s. the overall experience is emboldened by a lighting installation featuring the main colors of their times, the traditional ‘sub green’ and the contemporary ‘turbo red’, gradually shifting into each other, thus representing the flow of time from past to present. the tables at the foot of the tower provide EQT catalogues and commercials from the 90s.
Adidas, a global leader in the sporting goods industry, has announced the launch of shop-in-shop adidas superstars junior outlets at Lifestyle stores in various parts of the country. The association will strengthen its consumer outreach in women’s category. At first, the Adidas women’s apparel products will be available in 16 Lifestyle stores across Delhi-NCR, Mumbai and Bangalore. The first outlet was inaugurated at Gurugram in the presence of renowned boxing athlete Nikhat Zareen, actress Sanya Malhotra and musician Monica Dogra. The association is aimed at reaching versatile women across India and inspire them to reinvent their routine, create their own path and make a difference in their lives. With this partnership, customers will have access to high-quality apparel, for fitness and athleisure, which will help them in setting new personal benchmarks in their respective fields.